Though we live in a technologically-based environment, print media is still an important part in our day-to-day lives. Contrary to popular belief, print media is not dead, well, at least not yet anyway. Because it is still alive, there is no reason why you, a small business owner, cannot take advantage of print media advertising.
As a small business owner you are aware of the struggles and concerns for ensuring your business is a success. It costs money to properly utilize online advertising and hiring social media networkers to run the online part of your business. Because print media is not as popular any more, it is still one of the more cost effective methods for advertising a small business to the local community.
Types
There are many different types of printing services you can use to promote your small business. These include flyers, doorknob hangers, business cards and newspaper ads. All of these mediums are effective when they are delivered to the right people. Flyers can be hung on billboards at stores, in community centers and at parks throughout town. They can also be left on car windshields during a big event in the community. Door hangers can be hung throughout the community on front doors or on mailboxes. Business cards can be left everywhere you go, including stores, restaurants and offices.
Needs
Find out what the community needs from your business. Ask yourself what you can offer residents that they truly need, not just what theywant. Discover if certain areas of your community need your products and services. Do this by asking your customers where they live or conducting a survey in various neighborhoods in the community. This will tell you where to concentrate your print advertising efforts.
Business to Business
Go to other local businesses and offer a swap advertising plan. This is where you offer to have flyers and business cards posted in your place of business in exchange for them to do the same with yours. Go around town introducing yourself to other business owners and make a connection with them. Do not solicit other businesses, offer them a networking option with your business. This works great, especially if the products and services you offer complement those in a neighboring business.
Enhance the Online Presence
Print media can be used in conjunction with your online marketing endeavours. Think of print media as another way to get the word out about your Facebook page or website address. Print these locations on all of your print media advertising, especially on your business cards. Make it your mission to get your printed materials in the hands of everyone who comes within five feet of you and your business.
As you can see, print media is not quite dead yet and until it does die, there is no reason why you cannot take full advantage of its potential. Making print ads and delivering them to the right people in your community will help get the word out about your business and drive those new customers to your store. If you already have an online presence, this is another way to also drive customers to your website, where they will turn into loyal customers.