Google is constantly creating and updating its search engine, and in March some media outlets reported that it had released a brand new update, but the update has yet to be confirmed by Google.
The update has supposedly affected the rankings of many websites. Some media outlets are speculating that the search engine algorithm has changed, which would mean that many websites would be less search engine friendly, causing them to drop down the results page.
This sounds like bad news for many website owners, but in reality, it could also be very beneficial. Here is everything you need to know about the new Google update, Fred.
What is Fred?
The intriguing update has been named Fred after a quip from someone using Google, and so far the name has stuck. Most people believe that the update is encouraging websites to spend more time focusing on profits and revenue, rather than meeting the needs of the user. This could mean that websites will need to improve their search engine ranking by placing banners, ads and affiliates on their site. This could improve sales for many businesses, but it would negatively affect the user experience.
However, it is important to note that Google still hasn’t confirmed or denied the update, so it may not be true, and if it is, the new update may be removed soon.
Is the update real?
At this point, it is difficult to confirm if the update is real or fake, but we do live in a society where fake news is almost as popular as real news. This makes it difficult to decipher what is real and what isn’t, but it seems that most website owners and business owners think that the update is real. In fact, The Washington Post even wrote an article about the update that claimed it is “freaking some people out.”
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Many people are already worrying about the update, but in reality, there is little cause for concern. Google has always prioritised providing its users with a high-quality experience, which casts doubt over the likelihood of Fred. If the update is real it may be inconvenient, but websites will quickly adjust to improve their ranking.