Small businesses have always played an important role in our society. As a matter of fact, according to recent estimations, more than 50% of the working population is employed in some sort of small business. Still, if we dwell deeper on the statistics, we will also notice that 52% of themare home-based establishments which never earned the chance of not being qualified as “small”. Unfortunately, latter statement cannot be considered a success, soif your business is in a similar position, here are a few marketing tips which will help you to finally push into the major league.
Go Back to the Drawing Board
If your previous marketing efforts failed to grab wider attention, take that as a sign that you are doing something wrong, and that you need to rebuild your marketing strategy from the ground up. To do that, you will first have to identify your best prospects, and then find a way of how to approach them. Do your best to harness as much info as you can and build the marketing strategy upon this important foundation.
Define Your Brand
There is nothing worse than being bland. Avoid that by giving your brand a defined and appealing personality. To do so, you will first have to ask yourself the usual questions, such as “What my business stands for”, “What are its goals”, and “What are its core values”, and try to fit the answers into the expectations of your audience. Depending of these two factors, you can come up with a friendly neighbor, a charismatic underdog, or any other personality that will help you grab attention quicker.
Build Your Ground Army
Network marketing is a great way to reach the mass exposure, and while its results depend exclusively on individual initiative, it requires little to no investments, so in the end, you are still in a favorable position. Spend some time building your own multi level marketing network, and you will quickly see that this rising trend does provide great results.
Get Yourself a Website
Last year, U.S. citizens alone spent more than $304,100,000,000through e-commerce. Those are the numbers you simply cannot allow yourself to ignore if you want to survive. Instead, make sure your website is easy to navigate, presentable, credible, and filled with valuable content aimed towards the audience which has still not been turned into customers. Building a website does require some time and effort, but it is not entirely expensive. Some design tools will even allow you to do that for free.
Improve Your Website’s Visibility
Once you have your website running, you should do your best to improve its online visibility. You can do that by blogging, making each page unique, and removing repetitive wording.Do not forget, though, to submit your website’s URL to search engines, and optimize it for the access from mobile devices, because these two things can drastically affect how your website will be ranked in the search results.
Use the Power of Social Media
First, you will have to make sure that you have to offer the content which is of high enough quality not only to be read, but also to be shared by your followers. You can also expand the follower base very quickly if you host online events that put focus on your fans, and ask your followers to invite their friends in order to enter some contest or giveaway. All of those efforts will go the waste, though, if you fail to remain social, opened for questions, and do not engage in causal interaction with your followers.
All you have to do now is use the tips we gave you and do your best to finally grow your business out of its initial mold. “Go big or go home” may seem a harsh statement, but that does not change the fact that we are talkingabout the rule we all have to learn to abide by.