Businesses nowadays use images in a variety of ways. Some may be marketing images, others may be product photos, infographics, or content images. Regardless of the type of image that you want to create however, there are several key factors that you should keep in mind.
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Image resolution
The resolution that your images are in is important, especially in the context of display resolution. If your image has a lower resolution than the resolution that it is displayed at, it will look pixelated and its definition will be poor.
On the other hand if your image resolution is higher than the resolution it is displayed at it won’t look any different but its file size will be larger. In short your business images should ideally be in the same resolution as they will be displayed at – or as close to it as possible.
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Focal point
Odds are you’ve probably heard the phrase ‘eye-catching images’ – but what does that really mean? To put it simply it just refers to how some images are able to grab the attention of viewers and draw their eyes. For that to happen your business images need to have a strong focal point, which is normally created using contrast.
By ensuring the subject (or some other element) is set apart using contrast, attention will be drawn to it. Sometimes it helps to adopt a minimal approach to pull this off, and use a clean and simple background.
In existing photos you may want to remove or change the background using a background changer tool. For example you could try Movavi Photo Editor using the instructions at https://www.movavi.com/support/how-to/how-to-change-photo-background.html.
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Story
Every time you create a business image try asking yourself, “What story does this tell viewers?” It could be deep and meaningful or simple and straightforward, but you should have an idea of the message that the image is putting across to viewers.
In some types of business images this is extremely important, such as images that accompany content, infographics, and social media images. On the other hand even in more basic types of images such as graphs and charts, the story that they tell is important and you should make sure it is in line with the message that you want to deliver.
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Quality
It goes without saying that quality is one area that you don’t want to compromise when it comes to your business images. The image resolution will affect its quality in part, but the perceived quality of your images is about more than that.
Images that are balanced, have good composition, a strong focal point, and use colors well will tend to look much better in the eyes of viewers – and will be seen as having a better ‘quality’ than those that do not.
Each of the factors listed above should give you more than enough to chew on the next time you create business images. As you can see they all have their part to play – and if you want your images to be effective you should consider each carefully.